STUDIO: New Neutrals

New Neutrals: A Soft Shift Towards Warmth

Barely-there beiges, off-whites, and pale greys have long defined the timeless aesthetic of minimal interiors. Unobtrusive and elegant, these tones create a space that breathes—free from noise, rich in calm.

But minimalism doesn’t have to mean stark whites. In fact, it’s the subtle nuances—gentle buttery tones, milky yellows, plaster pinks—that bring this look to life. These shades are the core of what many are now calling the New Neutrals.

The Bert & May Palette: A Natural Evolution

Part of the Bert & May colour story, these muted, sun-warmed hues are more than just accents—they’re part of our DNA. Our natural terracottas  and raw zellige, paired with Milk, Sand White and Sweet Yellow from our cement collection feel effortlessly lived-in and calming.

Creative Director Ruth Webber shares her STUDIO guide to working with warm neutrals. “Neutrals will always be a timeless choice” she says. “It’s all about layering tones that speak the same language—organic, tactile, and grounded in nature."

Why Buttery Yellows & Plaster Pinks Belong in Your Neutral Space

Where cooler neutrals can sometimes feel austere, warm tones bring soul. Buttery yellows suggest sunlight diffused through linen; plaster pinks recall aged clay or soft petals drying in the sun. These are really not statement colours. They whisper rather than shout. But in doing so, they make a lasting impression. Used thoughtfully, they soften edges, bring dimension, and elevate a neutral scheme with gentle contrast.

Three tips on how to Style with New Neutrals

1. Tactile textures - layering is key. Rough plaster walls, linen drapes that allow sunlight to filter through and smooth tiles. 
2. Natural materials - combine ceramic, raw cement, clay and zellige tiles for tonal texture. Consider marble and reclaimed woods too.
3. Tonal pairings - stick to colours with similar undertones. Pair yellow-based creams with warm whites or team blushes with peachy beige. This keeps the palette harmonious, not jarring. 

Three reasons why 

1. These are not statement colours. They whisper rather than shout. 
2. Designed to be mixed and matched.
3. Used thoughtfully, they soften edges, bring dimension, and elevate a neutral scheme with gentle contrast.

There’s strength in subtlety. With shades like sweet yellow and plaster pink, minimalism finds a new layer of richness: warm, soulful, and quietly luxurious. Explore the Bert & May neutrals collection, book a design & colour consultation, shop the palette.